As your passionate and dedicated research partner, I specialize in unearthing transformative insights that fuel success across a multitude of industries. My approach melds the rigor of quantitative analysis with the depth of qualitative understanding, empowering you to not just navigate but conquer the complex challenges of your market.
My journey began as a scholarly researcher at RAND and in graduate school, where I earned an advanced degree in Cognitive Psychology. I focused on investigating educational technology and worked on projects funded by the National Science Foundation and the Department of Education. These experiences formed an academic foundation that still permeates my work, setting me apart as one who values sound methodologies and solid interpretations.
I entered the corporate sphere at Vivendi Games / Activision Blizzard, leading research for dozens of highly acclaimed franchises, such as World of Warcraft, Crash Bandicoot, Spyro the Dragon, and Lord of the Rings. That’s where I discovered my passion for using the power of research to elevate product design and marketing.
Moving to agency-side work gave me experience with new industries and new research methodologies. I worked with companies in entertainment, consumer packaged goods, restaurants, and retail, and gained expertise in advanced techniques such as segmentation and choice modeling.
In every stage of my career, my passion for deep understanding pushed me forward. Bishay Consulting emerged not just as a business, but as a personal mission to elevate research standards and integrity while providing a caring and personalized experience for my clients.
I founded Bishay Consulting in 2019, but my background in market research goes back over 25 years, with deep experience in the technology, entertainment, and youth markets, as well as many other sectors.
Along with my team of top-notch researchers, Bishay Consulting is equipped to handle projects as small as a short concept study, as large as a multi-region tracking or international study, and as complex as a complicated segmentation.
I welcome clients from all industries who are facing research and business challenges.
